The virtual trade fair, also known as an online trade fair, is a rapidly growing digital event format. But what exactly is a virtual trade fair, and how does it differ from an offline one? What are the pros and cons, and what do you need to consider during the planning phase? How is the cost structure organized, and what types of virtual trade fairs are there? Which software is suitable for creating a virtual trade fair, and which providers are available? In our comprehensive guide, we provide all the essential information you need to know about virtual trade fairs, from definitions to planning.